When selling maximum value, what are you primarily addressing?

Focusing on maximum value means you are primarily addressing the customer's needs. When selling, it is crucial to understand what the customer truly requires or desires from a product or service. By identifying and addressing these specific needs, you can offer solutions that not only meet but also exceed their expectations, thereby delivering maximum value.

In a sales context, aligning the benefits of a product with the customer's unique needs ensures that they perceive the offering as valuable and relevant. This approach fosters trust and long-term relationships, as customers are more likely to return to a seller who understands and addresses their requirements effectively.

Other options, while they may play a role in the sales process, do not focus as directly on the concept of maximum value. Price sensitivity and competitor product quality are important considerations, but they revolve around external factors rather than the core needs of the customer. Similarly, while features are important, they should be presented in the context of how they fulfill the customer's needs, rather than standing alone as the primary focus.